CV and Portfolio

Mark Smith

Industrial Design Student

Final year student with an excellent progressive academic record who is a diligent and dedicated individual; confident in taking on leadership and managerial roles. He is happy to work outside of a job role, if he believes he has the relevant knowledge and skills that would prove beneficial

to that particular task. He takes a hands on approach to solving issues as they arise, but where possible prefers to plan in advance, taking into consideration the issues that may arise.

Core modules have evolved my practical design skills and knowledge, before putting me into a position of working alongside high profile companies, such as Lacoste. For this project I was part of team working to create new footwear that encompassed the Lacoste brand. I was key to analysing market research and influential in developing technical aspects of the end concept.At the delivery of the project, I was the front man in successfully presenting the work to company; my presentation backed by personal built up knowledge of our concept and the research that backed it.

In the creation of a new product or idea, I get under the skin of a market area to engage and understand it. This leads to the creation of a much better and well thought out product that properly benefits the consumer. I have learnt to think about the whole situation around a problem, rather then jump at the most direct solution. In-depth, expansive research is key to developing a good solution. Analysing multiple different options allows for a considered thought approach. My practical design skills allow me to visualise my design process and ideas to others.

Summer 2011, 2012, 2013 and 2014 : Bantham Surfing Academy : Surf Instructor : Developed through to Senior Instructor : Aided in other business areas

Academic : 2011 - Present : Northumbria University : BA (Hons.) Design for Industry

2005 - 2010 : Repton School, Derbyshire : A Levels and GCSEs3 A Levels: 10 GCSES:Design Technology

Classical Civilisation Business Studies

BBC

2 A’s, 8 B’s including chosen subjects:Classical Civilisation, Design Technology and Geography

[email protected] : 07837 995851

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Took on Senior Instructor position in 2014, overseeing the daily running of the surf school ensuring that customers were attended to and instructors knew their lessons schedule. Across four seasons I have found that good communication, good teamwork and the ability to access a situation, think, plan and respond quickly to it, are key. I have also developed the ability to keep calm and clear headed in an intensive or emergency situation. Designed graphical posters and adverts for company events and for local advertisement. Used company sales knowledge to promote surf lessons with an aim of booking clients into a surf lesson or up selling to booking a block of lessons.

Through teaching ability and overall customer service, attained a high customer satisfaction rating demonstrated through the levels of repeat and word of mouth business. Taught lessons to clients, presenting in a method that was engaging, and meant that they learnt the important safety points and the core techniques for surfing.Ensured the safety and wellbeing of both clients and other surf instructors in the water, adapting the lesson plan to the clients and the conditions.

My personal skills were developed in aiding all aspects of the business, not just within my job description, as a way of helping generate solutions to my colleagues problems. Worked with guidance from the senior designer, aiding her with new product development for the company.

Liaised with manufacturers to tweak designs to improve the finished product. Undertook the opportunity to engage my own design thinking and ideation with the purpose of creating new products for the company.

One key skill was the ability to rapidly develop good working relationships with each team member and promote an overall positive team spirit. Led a team of fifteen volunteers during Northumbria Welcome Week (Freshers Week)

Organised the delegation of individual roles depending on the tasks the team was assigned as well as managing the general welfare of my team.

Role was highly important to the university, as it was about selling the university to the student and demonstrating what it could offer to prospective students. Informed prospective open day students and their parents about the Design

for Industry course and general university life in Newcastle upon Tyne.Welcomed prospective students, who were attending interviews, providing them with informative tours of the Design School and answering their questions

Used knowledge of applied sales techniques to engage students at the fresher’s fair, proven successful through 30 membership sign up.Led workshop sessions aimed at improving the confidence of members, encouraging them to present in front of the supportive society environment

First university society of its kind in the country to undertake English Speaking Board examsDistinction at English Speaking Board Level 3 - Grade 08: Graded Examination in Speech: Communication (Spoken Presentations Skills).

Knowledge of Apple and Windows operating systems. Computer aided design skills in Adobe Creative Suite CS6: Photoshop, Illustrator and Indesign and Solidworks 2014, Rhino 5, Keyshot Rendering and Autodesk Showcase.

Army NCO Corporal and platoon leader within Repton School Combined Cadet Force Full UK drivers license with nil penalty points.

Second Year University Placement : Spaceform Design Ltd. : Design Intern

September 2013 : Northumbria Students Union : Welcome Team Volunteer; Team Leader

2012 and 2013 : Northumbria University : Student Representative

Founder and first President of Northumbria Student’s Union Public Speaking Society

Additional Areas of Skill and Interest

References are available upon request

Research showed a rapid increase in the use of smartphone cameras in recent years, coupled with consumer desire to upload to social media. One of the main problems of camera phones is their inability to take good long

range photos, due to lack of a zoom lens, yet the user is unwilling to pay the expense of solving this problem.

RSA - Collaborative Consumption

Payment is made into a slot on the stem. A step provides access for children.The lens and step rotate 360 degrees

10 lenses in sequence provide brilliant optical zoom

The camera plate moves that different sized smartphones can be rested on the plate, and their camera’s align with the lens

My solution: a fixed optical zoom lens that allows the smartphone user to take a better photo, and an app that works in conjunction with the Zoom lens, that also provides some other additional features

Zoom Stand App

This standard feature allows the user to adjust certain features of the app.

Beneficial to local business around a Zoom Stand, this feature allows a user to see what other things to see and do are around them.

The user can view previously taken photos, which they can tweak, apply filters and upload to social media.

Feature incase the user should not know what a button function does within the app.

Settings

Camera

Skyline View

Nearby Attractions Photo Album

In App Help

The focal point of the app, this is used in conjunction with the Zoom Stand. The app would adjust the image seen through the Zoom Stand, adjusting the image sensor and flipping the image, which will project through the Zoom Stand upside down.

In the view, the user can point their phone at the landmark and surrounding area or a skyline. The app will register the view and allow the user to tap particular places of interest within said view. Using AR technology the app will then inform the user about what they are looking at through on screen text and graphics.

One World Trade Centre(Freedom Tower)Height: 1,776 Feet (541m)

The primary building of the new World Trade Center complex and stands on the north west corner of the original site, in the footprint of 6 World Trade Centre.Designed by archietect David Child, the foot height of the building is symbolic as it references the year of the Declaration of Independence. The building will be made open to the public in early 2014.

A visitor to Battery Park, New York, uses the Zoom Stand to take a better photo of the Statue of Liberty and then use the nearby attraction feature to find a restaurant nearby

The user selects restaurant and the results are displayed by distance with each result given a star rating.

Example Scenario

Folding Hard HatAn innovative design intended for use in earthquake and disaster zones. It features a living hinge which allows for a single moulded outer helmet that can be unfolded for storage and mass transportation. The lower images detail a concept in Rhino CAD modelling

2011 Japanese Earthquake

2011 Christchurch Aftershock

Living Hinge Cutaway

Looking at fine detailing within set perameters, which developed into a computer CAD rendered drawing

Radio - Concept Sketches

The sketches were developed into a Rhino CAD model, with a render applied in Keyshot

Radio - CAD Model

Exploration into pen design and the components that make them work

Retractable Ball Point Pen

Sketchwork and Rhino model for an ergonomic design of shaker, developed as part of a model making project

Salt and Pepper Shakers

Packaging of a minamalist design for a shaver concept aimed at the teenage market

Packaging

The exterior is vinyl wrapped card. The interior is a constructed from a single flat net, which does not require any adhesive to hold it in place

= Cut= Score

Scale 2:1

One off commision for a decal for a complete all over design for a longboard surfboard

Surfboard Graphics Design

Final DesignA key component to the design was ensuring that the colours matched smoothly between the top and bottom surfaces

Font used for the board’s name was specially designed

Top Surface

Bottom Surface

This logo was designed and incorporated on to the final surfboard. With simple bold graphics, that are easy to apply to a surfboard, it’s intention is to promote British surfboard shaping

A selection of ideation posters created for Bantham Surfing Academy’s annual teen surfing competition, ‘Surf Factor’

Poster graphics ideation

SURFFACTOR

ENTRIES CONTACT:01548 [email protected]

PRIZE GIVING TO TAKE PLACE AT THE CRABSHELL, KINGSBRIDGE @ 1800HRS ON SUN 14TH JULY

BANTHAM BEACHSAT 13TH & SUN 14TH JULY

BOYS JUNIOR** CLASS

£10 ENTRY FEE WHICH WILL BE DONATED TO ENGLISH SURFING FEDERATIONLIMITED SPACES APPLYTERMS & CONDITION APPLY

**JUNIORS ARE 12-16 YEARS OLD*GROMS ARE 8-11 YEARS OLD

COMPETITION PRIZES: 12 MONTHS FREE SURF COACHING FOR:

4X GROMS* (2X BOYS, 2X GIRLS)4X JUNIORS** (2X BOYS, 2X GIRLS)

GIRLS JUNIOR** CLASS

COMPETITIONS WILL INCLUDE:

BOYS GROMS* CLASSGIRLS GROMS* CLASS

A LONGBOARD OPEN FOR ALL 8-17 YRS

OTHER GREAT PRIZES TO BE WON

START TIME: 0900HRS

BANTHAM BEACH

SAT 13THSUN 14TH

JULY

0900HRS

LONGBOARD

OPEN 8-17YRSPRIZES INCLUDE

GIRLSBOYS

JUNIORSJUNIORS

GROMS

GIRLSBOYSGROMS

12-16

YRS

8-11

YRS

1YRS SURF

COACHING FOR:4X GROMS(2X BOYS, 2X GIRLS)

PRIZE GIVING @

ENTRY FEE: £10 TO BE DONATED

TO ENGLISH SURFING FEDERATION

CONTACT: 01548 853851

[email protected]

LIMITED SPACES TERMS & CONDITIONS APPLY

OTHERAWESOME PRIZES

+

CRABSHELL,KINGSBRIDGE

18HRS, SUN 14TH

4X JUNIORS(2X BOYS, 2X GIRLS)

COACHING FOR:4X GROMS(2X BOYS, 2X GIRLS)

PRIZE GIVING @

ENTRY FEE: £10 TO BE DONATED

TO ENGLISH SURFING FEDERATION

CONTACT: 01548 853851

[email protected]

LIMITED SPACES TERMS & CONDITIONS APPLY

OTHERAWESOME PRIZES

+

CRABSHELL,KINGSBRIDGE

18HRS, SUN 14TH

4X JUNIORS(2X BOYS, 2X GIRLS)

SURF FACTOR

This final poster was advertised around the area local to the surf school. A competitor certificate was created from the design of the poster and a graphic medal creating using techniques in Adobe Photoshop.

Final poster, certificate and medals

Bantham Beach

Juni

o

r + Gro m

competi

tions for boys & g

irls

£10 entr

y fee to

be dona

ted to

English Su

rfing Fede

ration

Prize givi

ng: Sun 18

hrs

@ Crabshel

l, Kingsbr

idge

Limited spaces available // terms & conditions apply

[email protected] // 01548 853803Find the event on Facebook or contact the office for further details

Groms = 08-11yrs.Juniors = 12-16yrs.

Up for grabs12 months free surf coaching

plus other great prizes

4x Groms:2girls 2boys

4x Juniors:2girls 2boys

Poster by M. Smith

Lon g

board o p

en for a

ll 8-17yrs

Sept

07th + 08t

h // 09:00hrs

Certified by:

David Renaud, Head Coach

Patrick Renaud, Company Director

is awarded to:

Sunday 8th September 2013Date Issued

The Wild Card

SURF FACTOR

SAT 19th &

BEACH

SUN 20th

July

BANTHAM

Interpret a brand and it’s values into a shower gel bottle and create an advertising poster for the

Brander Bottle

Clean waves, Clean shower

Shaving StandDesigned on the theme of user interaction, and enhancing the user experience in an everyday routine

Storyboard

A group project involving both industrial design and Fashion marketing students, looking at designing new fashion show for the ‘Tribal Male’

Lacoste Shoe Design

Working with Fashion Marketing students provided insight into the area of design including points of research, trending and developing three tiers of product within a range

Premium Range

Mid Range

Base Level Consumer

Sole LongevityResearch into the soles of different shoes found wearing and flexing points that were common amongst well worn shoes.

Vulcanised ruber incorporated into the design solution at these specific points to combat this fatigue and wearing

Flexing PointWearing Point

Design IncorporationThe research was then translated into the three ranges of design and included a point of sale box that had a clear face in it to show off the sole

Premium Range Mid Range Base Range

Thank you

[email protected]

07837995851