PRODUCT PRODUCT LEVELS In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five…
1.Bespoke designProduct and brand launchesDealer conferencesRoad showsPress eventsAward ceremoniesCreative Production and LogisticsEventsCreating a memorable experience is…
PowerPoint Presentation Isabel Garaña Regional Director for Europe UNWTO THE FIRST INTERNATIONAL CONFERENCE ON DEVELOPMENT OF TOURISM IN THE CASPIAN REGION 16-17 December,…