Marketing: Managing Profitable Customer Relationships Chapter 1 Objectives Be able to define marketing and discuss its core concepts. Be able to define marketing management…
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Marketing: Managing Profitable Customer Relationships Chapter 1 What is Marketing? Marketing is managing profitable customer relationships Attracting new customers Retaining…
MARKETING MANAGEMENT 1 Defining Marketing for the 21st Century Marketing: Creating and Capturing Customer Value Chapter 1 1 - * Objectives Be able to define marketing and…
1. Marketing: Managing Profitable CustomerRelationships Chapter 1 2. ObjectivesBe able to define marketing anddiscuss its core concepts.Be able to define marketingmanagement…