We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back? We surveyed more than 1,000 U.S. marketers…
From Revenue to Exit: A Guide Mark Johnson Partner, B2BCFO January 30, 2012 Mark Johnson CPA with KPMG an international accounting firm for 12 years Senior financial executive…
1. Customer Value MappingAnd Value PropositionsIntroducing GALE Consulting, Value Propositions, And Implementation For Typical Projects2012 Copyright GALE consulting,…
1. APPENDIX 16: Business Plan RequirementsA business plan is essential in starting a business, improving a business, or raising capital, and is a detailed view of the business.…
COMPETITOR ANALYSIS Learning Objectives Understand how a company identifies its primary competitors and ascertains their strategies. Review how companies design competitive…
1. 2. 3. CONTENT Factfile P&G Product line. P&G in India Mergers and acquisitions Few controversies SWOT Analysis P&G – A Proud Advertiser Customer centric…
Title Strategic Leadership – Does it make a difference? Sub-Title The nature and function of Strategic Leadership – a review of some key issues and themes. Abstract This…