INTRODUCTION Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit,…
PRODUCT AND BRAND MANAGEMENT ASSIGNMENT PRODUCT ANALYSIS ON PARLE SUBMITTED TO , Ms Sabeeha Fatima SUBMITTED BY, Raghavendra Mishra MBA IB (2009-11) INTRODUCTION Parle Products…
1. INTRODUCTION • Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling…