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CHAPTER 1 INTRODUCTION TO ADVERTSIING 1 INTRODUCTION Advertising is virtually everywhere in daily life, and its forms and roles are both contested and admired. Some see advertising…

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1. P a g e | 1 INTRODUCTION Advertising aims at selling something, a product, a service or an idea. The real aim of advertising is effective communication between marketer…

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International Journal of Linguistics ISSN 1948-5425 2011, Vol. 3, No. 1: E47 The Words behind Images: A Critical Social Semiotic Approach toward Analyzing Advertising Maryam…

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CHAPTER 1 ADVERTISING ON HINDUSTAN UNILEVER 1.1 INTRODUCTION Advertising is the greatest art form of the 20th the century. It may be described as a science of arresting human…