Business Big Data has Big Implications for Customer Experience Management

1. How may we help? [email protected] Spring 2012 Using Big Data to Improve Customer Loyalty Bob E. Hayes, PhD 2. Overview 1. Big Data 2. Analytics 3. Data Integration 4. Customer…

Business Improving the customer experience using big data customer-centric measurement and analytics

1. How may we help? [email protected] Spring 2013 Improving the Customer Experience Using Big Data, Customer-Centric Measurement and Analytics Bob E. Hayes, PhD 2. TCE: Total…