Topic: What is the role of analytics in running live games? Game studios generally know that they need to instrument and use analytics, but often don't know how to use…

Check out some common presentation pitfalls to avoid and tips on making presentations that can instead inspire and inform.

Slides from a half-day workshop I gave in Lisbon, on June 5, 2014.

The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related…

Here is an update to our original digital marketing strategy guide published over 2012/13. This time we have embraced the S.O.S.T.A.C planning system to help make planning…

Why we need to move on from basic influencer identification based on Twitter bios, to finding people based on their network connections. Using conversational data from influencer…

I believe that our existing models of testing are not fit for purpose – they are inconsistent, controversial, partial, proprietary and stuck in the past. They are not going…

gShift Client Success Manager, Brandon Gilmore, takes a look back at 2013 and what's trending in content marketing and SEO in 2014.