The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve…
This presentation aims to explain how the digital world change the commerce forever. Digital, mobile, collaboration have changed forever the way we will do business in the…
How to use metrics to optimize your product, marketing, and business by Dave McClure, Dan Olsen, and Ted Rheingold at O'Reilly San Francisco Web 2.0 Expo, April 2009.
Presentation from Search London - July 2014. The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour…
Which A/B tests you should you focus on in order to maximize revenue on your Ecommerce site? We will show you the most common ways to prioritize your A/B tests as well as…