Business Choice and Environment: Why availability trumps cognition

1.(appealing) Availability(eventually) Beats(rational) CognitionDr. Russell James IIITexas Tech University 2. Our choices and our satisfaction are driven by the comparisons…

Documents (appealing) Availability (eventually) Beats (rational) Cognition.

Slide 1 (appealing) Availability (eventually) Beats (rational) Cognition Slide 2 Reading See the “Mindless Choosing” section in Chapter 2 of Nudge Slide 3 “Availability…