Business Choice and Environment: Why availability trumps cognition

1.(appealing) Availability(eventually) Beats(rational) CognitionDr. Russell James IIITexas Tech University 2. Our choices and our satisfaction are driven by the comparisons…

Documents What makes us buy some products and not others? Why do we prefer some brands over others?

Слайд 1 What makes us buy some products and not others? Why do we prefer some brands over others? Do print ads and TV commercials actually influence our behavior? MARKETING…

Documents What makes us buy some products and not others? Why do we prefer some brands over others?

Слайд 1 What makes us buy some products and not others? Why do we prefer some brands over others? Do print ads and TV commercials actually influence our behavior? MARKETING…