1. Research Report - March 2015 STATE OF B2B PRODUCT MARKETING 2015 2. WHO WE SPOKE TO To understand the state of product marketing in B2B companies, we spoke to senior marketers…
1. 71%SALESENABLEMENT THESTATEOF B2BPRODUCTMARKETING IN2015 CREATINGCOLLATERALISATOP PRIORITYFORB2BPRODUCTMARKETING MAJORITYOFB2BCOMPANIES INVESTINPRODUCTMARKETING MOSTPOPULARDIGITALCHANNELS…