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Marketing An Overview of Integrated Marketing Communications (IMC)

1. Achieving Better Results ThroughIntegrated Marketing CommunicationsBonnie HarrisReed College of Media, West Virginia UniversityWax Marketing, Inc. 2. Bonnie Harris…

Documents Chapter 1 An Introduction to IMC By Emran Mohammad (Emd) Mkt 337 (sections 8 & 9)

Slide 1Chapter 1 An Introduction to IMC By Emran Mohammad (Emd) Mkt 337 (sections 8 & 9) Slide 2 The age old question: What is Marketing ?  Marketing is the activity,…