1. Achieving Better Results ThroughIntegrated Marketing CommunicationsBonnie HarrisReed College of Media, West Virginia UniversityWax Marketing, Inc. 2. Bonnie Harris…
Slide 1Chapter 1 An Introduction to IMC By Emran Mohammad (Emd) Mkt 337 (sections 8 & 9) Slide 2 The age old question: What is Marketing ? Marketing is the activity,…