11-1 CONSUMER BEHAVIOR Fourth Edition Michael R. Solomon Chapter 11 Group Influence and Opinion Leadership ¥Copyright 1999 Prentice Hall Reference Groups A Reference Group…
1. ConformityWhy we follow others.Elmakrufi.Blogspot.com 2. What is conformity?• Conformity--a change in behavior or belief as aresult of real or “imagined” group pressure.•…
1. Conformity & Obedience Unit 3 > Social Psychology 2. 3. What’s the difference between conformity and obedience? When do you conform? Why do you conform? When…
Chapter 12 Group, Dyadic and Diffusion Processes Consumer Behavior: A Framework John C. Mowen Michael S. Minor Key Concepts Groups and types of groups Role Social comparison…
Chapter 9 Social Psychology * of 26 Social Psychology Social Psychology: Scientific study of how we influence one anotherâs behavior and thinking. * of 26 Topics to Explore…
Slide 1 Social Psychology Psychology: A Concise Introduction 2 nd Edition Richard Griggs Chapter 9 Prepared by J. W. Taylor V Slide 2 Social Psychology The scientific study…
Slide 1 Lecture Overview Our Thoughts About Others Our Feelings About Others Our Actions Toward Others Applying Social Psychology to Social Problems Applying Social Psychology…
Slide 1 11-1 Chapter 11 Group Influence and Opinion Leadership Slide 2 11-2 Asch’s Classic Conformity Study Test Line ABC Which line equals the test line? Slide 3 11-3…
PowerPoint Presentation Group Influence and Opinion Leadership Reference Groups A Reference Group is an Actual or Imaginary Individual or Group Conceived of Having Significant…