Building a scaled content marketing platform can be challenging. Here are some simple steps for building a content carousel designed to created ongoing engagement with targeted…

Hip-hop has had a long love affair with luxury brands. Yet, the relationship is not widely reciprocated, despite hip-hop's dominance in popular culture. Some brands…

Over 90% of urban consumers in Russia know a multitude of German brands and show a strong preference for them. German brands are liked among all three social classes represented…

Facebook's acquisition of WhatsApp for a whopping $19 billion has left the technology world in a state of delight and media circles are abuzz discussing the decision…

Revisiting the basics of blogs for brands.

Slides from a tea-time workshop at the with Jackie Calderwood at the TDC, De Montfort University on 18th April 2012 Outline of session: http://transdisciplinarydmu.blogspot.co.uk/2012/03/wed-18-april-4pm-modelling-with.html…

This was presented at the Ad2 Student Advertising Summit at the University of Minnesota on 2/7/2014.

Alex Rascanu's "Cross-Channel Marketing Like a Boss" presentation at the Inbound Marketing Toronto meetup on November 21, 2013. Alex is a digital marketing…

How companies have benefited by using this social media platform.

Creating great products powered by big data can be challenging. Data science work is often ambiguous, which can make results unpredictable and scheduling almost impossible.…