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1. Copyright © 2006 Pearson Education Canada Inc. Chapter 10 Subcultures and Consumer Behaviour Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das 2. Copyright © 2006…

Slide 1Copyright © 2006 Pearson Education Canada Inc. Chapter 10 Subcultures and Consumer Behaviour Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2 Copyright…

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Subcultures and  Consumer Behavior CHAPTER TWELVE Copyright 2010 Pearson Education, Inc. Learning Objectives 1. To Understand What Subculture Is, and Its Relationship to …

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