GLOSSARY OF CONSUMER BEHAVIOR Abstract information: Pallid information, lacking concreteness and communication effectiveness. Absolute threshold: The lowest level at which…
Chapter 14 Subcultures and Demographics Consumer Behavior: A Framework John C. Mowen Michael S. Minor Key Concepts Subcultures vs. demographics Types of U.S. subcultures…
Slide 1 Subcultures Slide 2 What is a Subculture? A distinct cultural group that exists as an identifiable segment within a larger, more complex society. A homogeneous segment…