University of California Postprints Year Paper Origins of the cognitive (r)evolution George Mandler University of California, San Diego George Mandler,…
HUMAN PROBLEM SOLVING: THE STATE OF THE THEORY IN 1970 1 HERBERT A. SIMON AND ALLEN NEWELL Carnegie-Mellon University 2 HEN the magician pulls the rabbit from the hat, the…
15 CHAPTER 11 Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how…
The RAND Corporation Bounded Rationality, Ambiguity, and the Engineering of Choice Author(s): James G. March Reviewed work(s): Source: The Bell Journal of Economics, Vol.…