Documents Schiffman CB10e IM 11

15 CHAPTER 11 Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how…

Documents Schiffman CB10e IM 11

15 CHAPTER 11 Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how…