Slide 1 “Marketing” Creating Customer Value and Satisfaction Objective: Defining what marketing is and introducing its basic concepts. Slide 2 What is Marketing? Marketing…
About the Rosen College of Hospitality Management The Rosen College of Hospitality Management at the University of Central Florida, located in Orlando, provides students…
Issue 2 APRIL 2012 M O N Tu e W eD TH u FRI su N CReDITs Editorial team Sarah Lohse, Adam Bradley Design Follow Creative Print Hollinger Print CONTACT Life Church, 139b Fletton…
CHAPTER 1: Marketing for Hospitality and Tourism CHAPTER 1: INTRODUCTION: MARKETING FOR HOSPITALITY AND TOURISM Introduction Today marketing isnât simply a business function:…