Marketing Revisiting The Old Rules Of Branding

You can’t just “add-on” a digital dimension to a brand. We are going to look at revisiting the old rules of branding to explore how brands can be digital (from the…

Business Revisiting the Old Rules of Branding

1. Revisiting the old rules of branding 2. BRIDGETJUNG CHIEFCREATIVEOFFICER DIGITASLBIPARIS @BRIDOO JEAN-PHILIPPEMARTZEL PLANNING&STRATEGYDIRECTOR DIGITASLBIPARIS @JPMARTZEL…

Documents How We Decide Helping guide customers through the decision making process Greg Billings.

Slide 1How We Decide Helping guide customers through the decision making process Greg Billings Slide 2 Persuading appeals to logic appeals to reason appeals to status appeals…