Revitalize the brand using the existing brand equity as leverage – A case study of Nokia INTRODUCTION  Marketing is a societal process by which individuals and group…

1. 1. Nokias history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper.2. In 1895 Fredrik Idestam…

Nokia is organized on a worldwide basis into three reportable segments: Devices & Services,NAVTEQ, and Networks KARNATAKA LINGAYAT EDUCATION SOCIETY BELGAUM-590 002 PROJECT…

Slide 1 Office of Engineering and Technology Agenda Meeting January 13, 2005 Slide 2 2 MEDIAMEDIA BROADBANDBROADBAND SPECTRUMSPECTRUM COMPETITIONCOMPETITION MODERNIZEFCCMODERNIZEFCC…

CRM STRATEGIES OF NOKIA A Brief Report Towards the partial fulfillment of PGP Program at IILM, Gurgaon ABDUL WADOOD (PGS 20090063) 4/8/2011 Page | 1 Contents Page | 2 Executive…