Nokia2

KARNATAKA LINGAYAT EDUCATION SOCIETYBELGAUM-590 002

PROJECT REPORT ON

“NOKIA”

PRESENTED BY

VINITHA V [09B13937] PRIYANKA A [09B13920] SOWMYA [09B13933] RANJITA [09B13922] GAURA [09B13912] DIVYA [09B13908] PRAVEEN [09B13919] NAVEEN [09B13916]

UNDER THE GUIDANCE OF

MISS.TEJASWINI PATIL[MBA]

K.F PATIL INSTITUTE OF BUSINESS ADMINISTRATION

RAJ-RAJESHWARI DEGREE COLLEGE

RANEBENNUR-581115, KARNATAKA, INDIA.

KARNATAKA LINGAYAT EDUCATION SOCIETYK.F PATIL INSTITUTE OF BUSINESS ADMINISTRATION

RAJ-RAJESHWARI DEGREE COLLEGE

RANEBENNUR – 581115

CERTIFICATE

This is to certify that the project work entitled “NOKIA” is a bonafied work carried out by VINITHA V [09B13937] , PRIYANKA A [09B13920], SOWMYA [09B13933] , RANJITA [09B13922], GAURA [09B13912], DIVYA [09B13908 ] ,PRAVEEN [09B13919] NAVEEN [09B13916] in partial fulfilment for the award of degree of bachelor of business administration of Karnataka Lingayat Education Society, Belgaum during the year 2010-2011.. The project report has been approved as it satisfies the academic requirements in respect of work prescribed for Business Communication.

--------------------------- ----------------------------- Signature of the staff Signature of the principal .

ACKNOWLEDGEMENT

This project would be incomplete without the registration of gratitude to all those

who involved with our effects.

We wish to place on record our deep sense of gratitude & ineptness to our beloved &

respectable Principal, my lecturers & the guide, for taking keen interest, full involvement,

dynamic motivation & valuable guidance extended to us throughout the project.

Our sincere & affectionate regards to our friends, college staffs & all the unseen hands

for their immense support & encouragement to complete this project successfully.

CONTENTS

1. Introduction

2. BOD of Nokia

3. Mission and Vision

4. Brand Ambassadors

5. Achievements

6. Social Responsibility

7. Competitors

8. Conclusion

9. Bibliography

-1-

Introduction:-

Nokia has played a pioneering role in the growth of cellular technology in India, starting

with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-

deployed network.

Nokia started its India operations in 1995, and presently operates out of offices in New

Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Hyderabad, Pune and

Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in

Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio in

Bangalore.

Over the years, the company has grown manifold with its manpower strength increasing

from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia

Siemens Networks). Today, India holds the distinction of being the second largest market for the

company globally.

-2-

Segmentations Of Nokia:

Nokia is organized on a worldwide basis into three reportable segments: Devices &

Services, NAVTEQ, and Networks. Nokia’s reportable segments represent the strategic

business units that offer different products and services for which monthly financial information

is provided to the chief operating decision-maker.

Devices & Services segment is responsible for developing and managing the Group’s

portfolio of mobile devices and consumer Internet services, as well as the management of our

supply chains, sales channels, brand and marketing activities.

NAVTEQ is a leading provider of comprehensive digital map information for utomotive

systems, mobile navigation devices, Internet-based mapping applications, and government and

business solutions.

Nokia Siemens Networks provides mobile and fixed network solutions and services to

operators and service providers.

-3-

Board of Directors of Nokia

Olli-Pekka Kallasvuo- President and CEO

Jorma Ollila- Chairman

Rudi Lamprecht -Vice Chairman

Timo Ihamuotila – Executive vice president, chief financial officer

Niklas Savander- Executive vice president, head Nokia’s services unit

Rick Simonson- Executive vice president, Head of Mobile phones and strategic sourcing

Devices of Nokia

-4-

Mission and Vision

Mission:

The road ahead

Until now, development in our industry has mainly been a matter of delivering connections –

more, faster, cheaper, and more efficient. This is still important. The connectivity explosion

continues, and by 2015 we know that 5 billion people and further billions of devices will be

connected. So, we must continue applying our expertise in order to deliver on the reality of

hundred-fold increases in traffic.

Towards an ecosystem of partners

Today, however, we are also focusing like never before on delivering quality – quality

experience. We can see that a more open, collaborative and customer-centric way of working

could bring so much more value to billions of individuals, and to millions of businesses. We at

Nokia Siemens Networks must drive that change by leaving the closed and proprietary mindset

behind, and leading the way in a new spirit of openness and collaboration.

Our customers’ challenges

Our customers, Communications Service Providers (CSPs), face challenges on all fronts: the

need to increase efficiency keeps pressure on capital and operational costs; the dramatic rise in

traffic due to the proliferation of internet applications demands new business models for

monetization; and an ever fiercer competitive climate is challenging CSPs to prove they can

retain the customers they have and win back any they might have lost. Nokia Siemens Networks

will play a vital role in helping CSPs meet these challenges. This role is our mission – it’s about

building value.

-5-

Vision

We believe that CSPs can ultimately enable and deliver a “segment of one” – where they can

define and enhance the service experience for each and every individual. Customers whose

communications experience fits and works for them don’t change operators. And operators who

can devote themselves to enriching the customer’s experience build stronger, more lasting and

profitable customer relationships.

The individual communications experience is the greatest value a communications service

provider can deliver to their customer, and so it’s the greatest value we can support

communications service providers in delivering.

The road ahead

The future of service is largely network-based. Internet applications hosted in the ‘cloud’ (email,

social networking sites, corporate service and communication tools, etc.), already account for a

large proportion of the services people access every day. Every day, therefore, quality of network

experience has more and more to do with quality of life.

Ultimately every service is delivered to an individual. And those individuals will benefit from

the services being delivered in a way that fits their personal needs and desires. This experience

cannot be the privilege of the few. It must be as true for customers in emerging countries with

just a dollar to spend, as for businesses in developed countries with greater resources, and for the

trillions of devices that make up the Internet of Things.

Our vision acknowledges that communications service providers need to manage this complexity

wisely, ensuring the necessary security and authentication for users, while having the ability to

profitably deliver a customized experience, based on a person’s locations, context, device, usage

patterns and preferences.

Our vision guides our mission, and our mission is to build more valuable customer relationships.

The individual communications experience builds more valuable customer relationships.

-6-

Business Of Nokia

Devices business

Nokia has established itself as the market and brand leader in the mobile devices

market in India. The company has built a diverse product portfolio to meet the needs of different

consumer segments and therefore offers devices across five categories ie. Entry, Live, Connect,

Explore and Achieve.

Nokia has been working closely with operators in India to increase the geographical

coverage and lower the total cost of ownership for consumers. Today, Nokia has one of the

largest distribution network with presence across 1,30,000 outlets. In addition, the company also

has Nokia Priority Dealers across the country and Nokia ‘Concept stores’ in Bangalore, Delhi,

Jaipur, Hyderabad, Chandigarh, Ludhiana, Chennai, Indore and Mumbai to provide customers a

complete mobile experience.

Services business

With the global launch of Ovi, the company's Internet services brand name, Nokia is

renewing itself to be at the forefront of the convergence of internet and mobility. From being a

product centric company, Nokia is now focusing to become solutions centric. The strategic shift

is built on Nokia’s bid to retain consumers and empower Nokia device owners to realise the full

potential of the Internet. Nokia will build a suite of Internet based services like Nokia Maps, the

Nokia Music Store and Nokia N-Gage around its Ovi brand.

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services.

The company provides a complete, well-balanced product portfolio of mobile and fixed network

infrastructure solutions and addresses the growing demand for services with 20,000 service

professionals worldwide. Its operations in India include Sales & Marketing, Research &

Development, Manufacturing and Global Networks Solutions Centre. Headquartered in Gurgaon,

Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country.

-7-

Achievements of Nokia

Nokia has set up its mobile device manufacturing facility in Chennai, India to meet the

burgeoning demand for mobile devices in the country. The manufacturing facility is operational

with an investment of USD 210 million and currently employs 8000 people. Nokia has recently

announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in

Sriperumbudur, Chennai for the year 2008.

Some firsts for Nokia in India

1995 – First mobile phone call made in India on a Nokia phone on a Nokia network

1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110

2000 - First phone with Hindi menu (Nokia 3210)

2002 - First Camera phone (Nokia 7650)

2003 - First Made for India phone, Nokia 1100

2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones

2004 - First Wi-fi Phone- Nokia Communicator (N9500)

2005 – Local UI in additional local language

2006 – Nokia manufacturing plant in Chennai

2007 – First vernacular news portal

-8-

Latest achievements

Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008

Ranked the No 1. MNC in India by Businessworld, India’s leading business weekly, 2006

Ranked as the No. 1 telecommunications equipment vendor in the country by Voice & Data for five consecutive years –2008, 2007, 2006,2005 and 2004

Ranked as the 9th most powerful brand by Millward Brown’s BrandZ 2008

Ranked world’s 4th most valuable brand by Interbrand, 2007

Ranked Asia’s most trusted

-9-

Social Responsibility Of Nokia

At Nokia, we see sound environmental and social principles as an important part of

sustaining a successful and responsible business. We expect the companies in our supplier

network to take a similar ethical business approach and we take this into account when selecting

our suppliers and developing longer-term relationships with them.

In revisiting the environmental and ethical elements of Nokia’s supplier requirements, the

aim has been to link them more closely with mainstream business practices as well as present a

clear correlation between upholding these principles and building long-term business value.

Based on feedback from our suppliers, we have fully updated our environmental and health and

safety requirements as well as introduced some entirely new requirements, including a section

focused on making Human Resource issues more explicit.

Nokia’s supplier requirements communicate our expectations for our suppliers and their

business. They provide a basis for supplier qualification and are linked to contracts, supplier

assessments and development and improvement.

We set requirements and then let our suppliers decide how they can best meet them in

terms of their existing culture and way of working. Nokia at the same time calls upon them to

demonstrate progress and achievements in these areas as well as overall accountability in

conducting responsible business and in educating and overseeing the practices of our suppliers’

own suppliers.

We take these requirements seriously and expect them to be met in full. However, we do

not see them merely as a set of rules. In many cases they become tools for increased cooperation

that make good business sense and help build mutual trust.

-10-

Guiding policy, values and business conduct

For long-term business success it is important that our suppliers share similar values.

Nokia suppliers are therefore expected to have a company policy or framework that demonstrates

their commitment to ethical conduct, appropriate business behavior and respect for human rights.

Workforce planning/recruiting

Efficient, effective and ethical workforce planning, recruitment and exit practices are

essential for a company’s performance in having the right people at the right place at the right

time. Suppliers are expected to have a system to coordinate workforce activities for meeting

current and future needs in a sustainable and ethical way.

Occupational health and safety

To ensure employees can perform their tasks safely and efficiently, our requirements

focus on the need for established occupational health and safety systems in both production and

non production areas.

Competence development

Effective competence analysis techniques and development opportunities are essential to

ensure that employees can do their work as well as develop personally. Employees at Nokia

suppliers are expected to have access to education and training appropriate for them to full fill

their tasks well. Suppliers are also required to conduct regular competence analyses and ensure

that projected training plans are in line with broader company strategy and workforce

development needs.

-11-

R & D centers:-

Nokia has three Research & Development centers in India, based in Hyderabad,

Bangalore and Mumbai. These R&D hubs are staffed by engineers who are working on next-

generation packet-switched mobile technologies and communications solutions to enhance

corporate productivity.

Nokia has three R&D centers in India, one each in Bangalore, Mumbai and Hyderabad.

The centers are focused on next-generation packet-switched mobile technologies and

communication solutions to enhance corporate productivity. While all the three centers are an

integral part of Nokia’s global R&D infrastructure and therefore work on global projects, these

centers do play a pivotal role in assimilating local flavors from the market and act as a conduit

for information to the global product development teams Of the three, the Bangalore R&D centre

is the largest Nokia site in India. It was established in 2001 with the acquisition of Amber

Networks. Over the years it has played a pivotal role in the development of new applications,

software platforms and chipsets for high-end Nokia mobile devices. The software platform group

works on development of parts of the base services for the platform, application frameworks,

user interfaces and test tools.

The facility today houses over 1300 employees across all teams namely the S60

Software Organization, Common Technologies, Next Generation (now called Memo Software),

Productalisation and Software and Services, and other enabling functions. The vision of the

center is to drive operational excellence and innovation in hardware, software and internet

services with a great sense of pride. There is a strong intent to make it a growth site for Nokia

through development of knowledge, resource and infrastructure building. To achieve this, the

centre encourages and fosters an environment that encourages people to be connected to social

networks; flexibility, sharing of best practices and spawning of new ideas with both internal and

external customers.

-12-

Competitors

Top Nokia Corporation Competitors

Companies Location

Telefonaktiebolaget LM

EricssonStockholm, Sweden

Motorola, Inc. Schaumburg, IL

Samsung Electronics Co.,

Ltd.Seoul, South Korea

Nokia confident of beating off handset competitors

Nokia Oyj has said it its "not afraid of competitors, whether they are the old group or the new

group" as it acknowledged the emergence of aspiring players in the mobile phone terminal

market from established consumer electronics companies.

According to Timo Luukka, director of Nokia Mobile Phones, the company is confident it can

hold off competition due to its strong brand, its existing distribution channels and its experience

of delivering products in volume.

However, many companies eyeing the market could also claim similar strengths, for example

companies such as Sony, which has formed a joint venture with Ericsson for mobile phone

technology, and Matsushita's Panasonic arm. Siemens, which also has a handset partnership with

Toshiba Corp, recently stole Ericsson's third place in the mobile handset market behind only

Nokia and Motorola Inc.

Lukka also revealed that the market can look forward to some "interesting introductions in the

near future" on the device front, although declined to release any further details on possible

device types. The company is aiming to boost its share of the market to 40 percent this year, up

from 30 pct in 2000.

-13-

Competitive Landscape for Nokia Corporation

Lately, things are a little rough for the Finnish giant Nokia with fresh competition from red-hot

brand names like Apple and Google. Although these competitors' smart-phone market share

tends to be either small (in the case of Apple's iPhone) or non-existent (Google's Android

platform) yet, the problem for Nokia is the buzz. In a fast-moving consumer world, hot and new

trumps tried and true.

Nokia's antidote to all that buzz is its S60 mobile platform, based on Symbian OS. The S60

mobile software platform isn't exactly new. It's been around long enough to be licensed to a

number of mobile device manufacturers, including LG, Panasonic and Samsung.

The two-day event will surely be a love fest for the S60 "eco-system" community. The 500

participants range from application software developers to semiconductor and handset vendors,

according to Matti Vanska, vice president, mobile software sales & marketing at Nokia.

With the ability to flash big numbers—like 15 crore S60 mobile devices shipped thus far by

licensees, and 75 S60-based device models on the market today—Nokia would seem to be sitting

on top of the world.

Nokia faces fresh competition:

Android to target various embedded systems (06/04/10)

Qualcomm enables a high-tech health survey for Korea (10/03/10)

Apple-HTC big fight leads to smart phone patent war (08/03/10)

TI: Smart phone features will enable lower end handsets (05/03/10)

RF switches enable low-cost 3G smart phones (19/02/10)

-14-

Conclusion

On the basis of our review and in accordance with the terms of reference for our work

we provide the following conclusion:

“Nokia is fundamentally changing its business model to transform both the company

and the industry. While we continue to compete with the traditional mobile device

manufacturers, we also are dealing with new competitors entering the market from the PC and

Internet industries. To succeed in this new environment, we need to offer consumers irresistible

solutions that improve their lives. During 2008, we have taken many steps to ensure we maintain

our strong leading position in the device business, while increasing our focus on solutions-centric

business models. We have focused our services investments on five primary categories: maps,

music, messaging, media and games...

Nokia stands first in selling its product due to the new innovations in R&D and it is

trust worthy company in market.

-15-

Bibliography

http://www.nokia.com

http://www.nokia.com/Nokia Siemens Networks.htm

http://www.ers.usda.gov/AmberWaves/February05/Findings/ChinaEconomicGrowth.htm

http://www.globalmarch.org/resourcecentre/world/china.pdf

http://www.chinastudygroup.org/index.php

http://www.rfa.org/english/features/lelyveld/2005/12/07/china_harbin/

http://www.bellona.no/no/energi/35034.html