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Internation al Product Planning 1-2 Product Decisions    Product decisions are crucial to a firms success in international markets. In order gain significant percentage…

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1. © McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. Learning ObjectivesLEARNING OBJECTIVES What factors aid the growth of globalization? How does a firm decide…

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1. ADAPTATION : 2. Cultural differences that differentiate countries : • Individualism versus collectivism • High versus low power distance • Masculine versus Feminine…

Marketing To what extent must the company adapt its product and marketing program to each foreign country?

1. Global Similarities and Differences 2. Globally Standardized Marketing • Economies of scale in production and distribution • Lower power marketing costs • Power…

Marketing To what extent must the company must adopt its products and marketing program to each foreign...

1. ADAPTATION : 2. Cultural differences that differentiate countries : • Individualism versus collectivism • High versus low power distance • Masculine versus Feminine…

Documents 8-1 CHAPTER GLOBAL MARKETING 8. 8-2 LEARNING OBJECTIVES Describe the components of a country market....

GLOBAL MARKETING 8 CHAPTER 8-â¹#⺠1 Describe the components of a country market assessment. Understand the marketing opportunities in BRIC countries. Identify the various…

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Zizhao Jiang MKT-6661 April 23, 2015 Table of Contents Smartisan Figure 10.2 - Constructing a Brand Positioning Bullâs-Eye for Smartisan Blizzard Entertainment Figure 21.3…