1. MARK4210, 2014 Spring, L1/L2 MARK4210: Strategic Marketing 2014 Spring, Section L1/L2 [Class #23] Competing in a Global Market 2. Agenda Global Marketing Strategic…
1.© 2005 Prentice Hall 10-1 Product and Brand Decisions 2. © 2005 Prentice Hall 10-2 Basic Product Concepts A product is a good, service, or idea – Tangible Attributes…
1. Basics of International MarketingMode of entry, Product, Positioning, Pricing, andpromotionBiswajit NagIndian Institute of Foreign TradeNew [email protected]@gmail.com…