1. Leading, Organizing, and Controlling the Global Marketing Effort 2. Leadership Leadership is not about hierarchy or title or status: It is about having influence and mastering…

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Betsy Wall, Executive Director International Marketing Overview Tourism U ~ Sept 21-24, 2012 Presenters: Betsy Larkin, Senior Manager, International Marketing, MOTT Doerte…

Globalisation of Services Chapter 10 Learning Objectives In this chapter, we will Introduce the subject of globalisation Explore Indiaâs status as a newly globalising service…