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Business Iosifidis_PhDch4_1996

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1. Chapter 1 Fundamental Forces of Change in Banking 2. What were banks in the past? Historically, commercial banks have been the most heavily regulated companies. Resulted…

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CHAPTER 2 The Marketing Aspect This part is considered as the most important part in conducting a feasibility study because the success or failure of the business lies in…

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IMC TO BUILD BRAND EQUITY Information processing model of communication Overview of marketing communication options Developing IMC programme Simple test for marketing communication…

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STRATEGIC MANAGEMENT OF PAKISTAN STATE OIL (PSO) PRESENTED BY KHALID KHAN M-10 INTRODUCTION Pakistan State Oil, the largest oil marketing company in the country Currently…

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1. Chapter 5 Strategy Formulation: Situation Analysis and Business Strategy 2. Situational Analysis Strategy formulation: Strategic planning or long-range planning Develops…

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1. Marketing Connecticut’s State Park Rail Trails March 31, 2014 Carolyn Hughes © 2014 2. Overview of Today’s Presentation Marketing State Park Rail Trails © Intent…