CHAPTER 2 The Marketing Aspect This part is considered as the most important part in conducting a feasibility study because the success or failure of the business lies in…
Slide 1University of Houston Bauer College of Business January 27, 2005 presentation by: Robert B. Hixon T HE W ORTHAM G ROUP Insurance & Risk Management Slide 2 T HE…
1.BUSINESS PLAN 1 2. CONTENTS Elements of a Business Plan • Executive Summary • Business Description • Define Your Market • Identify and Analyse Your competition…