This is my presentation for Conversion Day 2014. I explain how you can analyze & optimize landing pages by using the LIFT model. The LIFT model is a conversion optimization…
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get…
So, you’ve done all your homework. You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart…
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Conversion Rate Optimization JoshPatrice DirectorofSEO May22,2014 Presentation Title Subtitle or Headline First, thankyou for having me! What’s a “Portent?” Portent…
LESSONS AND CHALLENGES FROM MINING RETAIL E-COMMERCE DATA To appear in Machine Learning Journal, Special Issue on Data Mining Lessons Learned, 2004 Lessons and Challenges…