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FRANCHISING IN VIETNAM: CUSTOMERS' MOTIVATION TO VISIT BURGER KING [Type text] CONTENT Abstract Chapter 1: Introduction Chapter 2: Literature review What is Franchising?…

Documents Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter 1 Introduction Courtesy of...

Slide 1 Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved. Chapter 1 Introduction Courtesy of the Cohn Restaurant Group The Restaurant: From Concept to…

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Chapter 1 Introduction Objectives After reading and studying this chapter, you should be able to: Discuss reasons why some people open restaurants List some challenges of…