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1. Beyond our ideas of right-doing and wrong-doing, there is a field. I’ll meet you there. When the soul lies down in that grass, the world is too full to talk about. Ideas,…
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Slide 1 Introduction to Marketing Slide 2 Discuss what is marketing and core concepts of marketing and review some possible definitions See the evolution of marketing thought…
Slide 1 Marketing: Managing Profitable Customer Relationships Chapter 1 Slide 2 1 - 1 What is Marketing? Marketing Defined: “Marketing is a social and managerial process…