âEffectiveness of celebrity endorsement in building brands with special reference to FMCG sectorâ TABLE OF CONTENTS 1. Executive summaryâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦5…
