1. MARKET SEGMENTATIONBY- SUNIT KUMAR MISHRA 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous…

1. MARKET SEGMENTATION 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous.…

1. Market Segmentation, Targeting& Positioning YOGESH CHOUDHARY MT11IND013 2. Steps in MarketSegmentation, Targeting,and Positioning 3. • Market segmentation is the…

Slide 1STP Analysis:- The traditional view of the business process, is not going to work in economies where people face abundant choices. There, the Mass Market is actually…

Slide 1MARKET SEGMENTATION Slide 2 CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are…

Compiled by: Gul Sayyar, ACCA-UK * * Compiled by: Gul Sayyar, ACCA-UK MARKETING MANAGEMENT Market Segmentation, Targeting And Positioning Compiled by: Gul Sayyar, ACCA-UK…

Identifying Market Segments & Targets Chapter#7 Contentsâ¦â¦â¦ 1) Levels of Market Segmentation 2) Segmenting Consumer Markets 3) Bases for Segmenting Business…

Introduction to Market Segmentation What is Market Segmentation? Market segmentation is sub-dividing a market into distinct and homogeneous subgroups of customers, where…