Marketing 624 Channels of Distribution Management Marketing Channel Strategy Dr. Bert Rosenbloom Professor of Marketing and Rauth Chair in Electronic Marketing Channel Strategy…

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Slide 1©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. CHAPTER 9…

1. Marketing 624Channels of Distribution ManagementM a r k e t in g C h a n n e l St r at egy Dr. Bert Rosenbloom Professor of Marketing andRauth Chair in Electronic Marketing…

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Slide 1 Marketing 624 Channels of Distribution Management Marketing Channel Strategy Dr. Bert Rosenbloom Professor of Marketing and Rauth Chair in Electronic Marketing Slide…

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Channel strategy