1. Chapter SevenProduct, Services, and Branding Strategy 2. Copyright 2007, Prentice Hall, Inc. 7-2Define product and the major classifications of products and services.Describe…
Slide 1 C HAPTER 7 Product, Services, and Branding Strategy Slide 2 Copyright 2007, Prentice-Hall Inc.7-2 Define product and the major classifications of products and…