1. MARKET SEGMENTATIONBY- SUNIT KUMAR MISHRA 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous…

1. MARKET SEGMENTATION 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous.…

Harvey v Facey [1893] A.C. 552. Facts: Harvey sends telegram to Facey asking 1) will F sell him Bumper Hall Pen (realestate) 2)telegraph lowest cash price. F replies only…

Comparative of Superiority Look at the pictures of the different means of transport: Pick up the words in the box to fill in the sentences below: faster easier heavier noisier…

1. Unit-2Unit-2 Market Segmentation 2. The STP ProcessThe STP Process • Segmentation is the process of classifying customers into groups which share some common characteristic…

Slide 1Back-end Strategy Using Back-end Products to Create Lifetime Customers Slide 2 What is Next? You did it…. You got a visitor to sign up to your squeeze page. You…

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Slide 1MARKET SEGMENTATION Slide 2 CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are…

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1. STC: who are we? 2. Mision: To strenghten the access to international markets through a taylor made service to suppliers, according to their specific background, needs…