Experian Briefing • Introduction • Evolution of data on mobile • The power of RTB and data • Experian • Back to work… Introduction • Very excited to be here…
Data feast or famine?and the importance of bringing data together for more effective marketingJustin A th E i Marketing Services, 3rd NJ ti Armsworth, Experian M k ti S i…
1.Hitwise goes postal!2. Postal Area Segmentation 3. Spatial initiatives for a more targeted strategy! “ Active Consumer” Engagement– reduce spend & increase market…