5th Edition PPT 5-1 Chapter 5 Retail Marketing Strategy vy/Weitz: Retailing Management, 5/e cGraw-Hill/Irwin PPT 5-2 Copyright © 2004 by The McGraw-Hill Companies, Inc.…

1. An Introduction to services marketing and why it matters to India Dr Vikram Venkateswaran (Doc) 2. SERVICES ‘As an actor we are just like workers in a factory, we provide…

Slide 1PPT 5-1 5 th Edition Slide 2 PPT 5-2 Chapter 5 Retail Marketing Strategy McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill…

1.POSITIONING The art of reaching consumers’ mind, remaining there successfully!2. Brand Name Any word, “device” (design, sound, shape,or color), or combination of…

Slide 1 Retail Market Strategy Slide 2 Retailing Strategy Slide 3 More attention to long-term strategic planning than ever before ßDue to the emergence of ßNew competitors…