Documents PPT 5-1 5 th Edition. PPT 5-2 Chapter 5 Retail Marketing Strategy McGraw-Hill/Irwin Levy/Weitz:...

Slide 1PPT 5-1 5 th Edition Slide 2 PPT 5-2 Chapter 5 Retail Marketing Strategy McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill…

Documents Retail Market Strategy 5.1 Key Issues What is retail strategy statement How does it differ from...

Slide 1 Retail Market Strategy 5.1 Key Issues  What is retail strategy statement  How does it differ from “mission” and “tactics”  Career-search “strategy”…