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Documents How Doctors Think – Jerome Groopman, MD Chapter 9. Marketing, Money, and Medical Decisions Chapter...

Slide 1 How Doctors Think – Jerome Groopman, MD Chapter 9. Marketing, Money, and Medical Decisions Chapter 10. In Service of the Soul Melanie Swan MS Futures Group 650-681-9482…

Documents Branding marketing practices successful insight 2012 1

Branding and Marketing Practices for Successful Nutraceutical Business Dilip Ghosh With intensifying competition & increasing consumer sophistication, Brand Building…

Documents Big Pharma - The Way Forward

Big Pharma - The Way Forward Anders Ekblom Executive Vice President Global Drug Development Swedish-American Life Science Summit 20th August 2009 AstraZeneca Global R&D…