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Mobile More than a marketing channel

As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide…

Internet How to use web personalization to boost your bottom line - with Belstaff and Demandware

1. How to Use Web Personalization to Boost Your Bottom Line Liz Lynch Harry Hurst Alison Conway Copyright 2013 Demandware, Inc. All other 1111 SSeepptteemmbbeerr 22001144…

Travel Print Ain't Dead...Traditional Advertising is Alive

1. Print Ain’t Dead ... Traditional Advertising is Alive Integration is Key to Success TTIA Travel & Tourism Conference 2. Print Ain’t Dead … ✤ What is a brand?…

Business Integrating Online Strategy Within a Traditional Organization

1. Integrating Online StrategyWithin a TraditionalOrganizationLisa Raddysh - @lraddFUZE 20131 2. @lradd | #fuzeyxe About SaskPowerVisionA world-leading power companythrough…

Documents FINAL FIBER ONE PAPER

Integrated Marketing Campaign Proposal: Fiber One December 7, 2010 Kara Beaudet Hailey Crider Amanda Gaeta Ben LeVine Marcy Perona Executive Summary Fiber One s current campaign…

Business VPK24 2009 Digital Marketing

1. Digitaalisen markkinointiviestinnän mahdollisuudet (ja sudenkuopat) Antti Leino Interactive producer / advisor SYKSY 2009 thanks to Sami Salmenkivi for several slides…

Health & Medicine Engaging Consumers with Technology

1. Engaging Consumers with Technology UCB GHLF Mary Cain, MPH April 18, 2012 2. Agenda  Technologies for engagement  Social media and networks  Filtering tools …

Business Selling Through Storytelling

1. Selling through Storytelling:New Media Promotion or Propaganda, Assessing Challenges and OpportunitiesPhylis Johnson, Ph.D.Southern Illinois UniversityCarbondale 62901-6609…

Documents 060611 omma l_gump_rr

1. Louis Gump Vice President - Mobile, CNN the Surface Beyond in Mobile A Pendulum, a Paradox and a Pie 2. Pendulum Paradox Pie 3. “ A Day in the Life,”Google, 2008 4.…