Travel Print Ain't Dead...Traditional Advertising is Alive

1. Print Ain’t Dead ... Traditional Advertising is Alive Integration is Key to Success TTIA Travel & Tourism Conference 2. Print Ain’t Dead … ✤ What is a brand?…

Business Print works. Nancy Detrixhe, Mediaparade 2014

1. PRINT WORKS. 2. HIGH ROI STRONG BRAIN RESPONSE 3. PRINT WORKS.BRAIN RESPONSE 4. EEG Source: Erasmus Centre for Neuroeconomics van de Rotterdam School of Management, Erasmus…