ESSENTIALS OF MARKETING (FROM PRODUCT PLANNING TILL PHYSICAL DISTRIBUTION) PRODUCT & PRODUCT PLANNING A PRODUCT is anything that can be offered to a market to satisfy…

1. MARKETING MANAGEMENT Unit IIGGS IPU Part time/WeekendMBA Program Batch 2. Product Concept A product is a ‘bundle of utilities’ that can be offeredto a market to…

1.  Product classification can be done in a variety of perspectives 1. Consumer-Goods Classification Classified on the basis of shopping habits 2. Durability and Tangibility…

Slide 1Chapter 11 Product and Service Strategies Slide 2 11-2 Chapter Objectives 1.Define the term product and distinguish between goods and services and how they relate…

1.Product, Classification of Products, Product Line and Product Mix 2. What is a Product? A product is any tangible, intangible offering that might satisfy the needs or aspirations…

1. Paying AttentionBook store/Chain store/Outlet/Gift shop/Dairy/Fruit shop By: Faye 2. 1-A Book store• Name: Fangsuo(方所)• Location: In a high-class mall(mainly the…

McGraw-Hill/Irwin Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.Chapter 1Introduction toSupply Chain Management1-2What Is a Supply Chain?Flow of products…

1. Characteristicsofproducts. 2. Product Levels: The Customer-Value Hierarchy • The fundamental level is the core benefit: the service or benefit the customer is really…

Slide 1 Setting Product Strategy Slide 2 What is a Product? Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy…

Slide 1 1 Marketing Mix VARUN KALSE Slide 2 Marketing mix 2 It is sole vehicle for creating and delivering value. Consists of four elements Marketing mix enhances positioning…