Slide 1Marketing in the Digital Age 14 Slide 2 14-2 ROAD MAP: Previewing the Concepts Identify the major forces shaping the new Digital Age. Identify the major forces shaping…
1.Chapter Fourteen Marketing in theDigital Age2. Discuss how the digital age is affecting both consumers and the marketers who serve them. Explain how companies have responded…
Slide 1 Chapter Fourteen Marketing in the Digital Age Slide 2 Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc.14-2 1.Discuss how the digital age is affecting…