Documents BUAD 307 PROMOTION Lars Perner, Instructor 1 Promotion Integrated Marketing Communication Elements.....

Slide 1BUAD 307 PROMOTION Lars Perner, Instructor 1 Promotion Integrated Marketing Communication Elements of promotion Advertising Strategies Other Methods of Promotion Slide…

Entertainment & Humor Humor

1. HUMOR: A Double –Edged Tool for Today’s managers ARYAN’S 2. Humor is a simple effective and inexpensive way todecrease…

Documents Many of the most memorable communication campaigns around tend to be funny.

Many of the most memorable communication campaigns around tend to be funny. They use this strategy to attract viewers to the message. Audiences like to be entertained, but…