Slide 1 Chapter 5: Researching for Brand Equity Slide 2 Contents Rationale for tracking a brand Qualitative techniques to track a brand Quantitative techniques to track a…
Slide 1 Abhishek Kumar – 9401 Prerna Dawda - 9404 Slide 2 A little introduction on Dainik Bhaskar. Dainik Bhaskar group - India’s largest newspaper group. Did you know?…