1. Three Ways to UseYour Data BaseDabney CogdellYour Marketing Classroom.com 2. Set Up A Data BaseYou MUST have an organized user friendly, up-todate databaseOrganize it…
Slide 1 utdallas.edu/~metin 1 Chapter 15: Pricing and the Revenue Management Slide 2 utdallas.edu/~metin 2 Outline u The Role of RM (Revenue Management) in the SCs u RM for…