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1. Three Ways to UseYour Data BaseDabney CogdellYour Marketing
Classroom.com
2. Set Up A Data BaseYou MUST have an organized user friendly,
up-todate databaseOrganize it immediately and segment your
list
3. General Customer File People who have bought at least once
People who have bought MORE than one time People who have INQUIRED
about what youhave to offer but have not bought anythingyet
4. Other Categories Products you have Video buyers, seminar
buyers, CD Buyers, DVD buyers, BookBuyers Newsletter subscribers
Seminar Attendees Webinar attendees People who have made inquires
into any of the above items If you know where these people found
you, put them in thatcategory also
5. Cultivate Interest andLoyalty Dont ignore your customers
Develop a sales funnel with back end productsand services you may
have to offer Develop a customer retention path
6. Keep In Touch Send thank you notes / or e-mail Send a
newsletter Send an invitation to an event Call on the phone
7. Use Your List For MoreThan One Purpose Joint Venture with
someone who has anotherproduct or service your customers need
orwant Use your list to build another buisiness
8. Your MarketingClassroom.com Dabney Cogdell Your Marketing
Classroom.com [email protected] 859-414-6284