1. Chapter Five Exploratory Research Design: Qualitative Research 2. A Classification of Marketing Research Data Fig. 5.1 Survey Data Observational and Other Data Experimental…

1. Projection TechniquesExploratory Research Designs : Qualitative Research & Projective Techniques Scott D. Kirklin MBA 2. Outline 1)Overview2)Primary Data: Qualitative…

1. A Classification of Marketing Research Data Fig. 5.1 Survey Data Observational and Other Data Experimental Data Qualitative Data Quantitative Data Descriptive Causal Marketing…

Slide 1Chapter Five Exploratory Research Design: Qualitative Research Slide 2 5-2 Chapter Outline 1)Overview 2)Primary Data: Qualitative versus Quantitative Research 3)Rationale…

Slide 15-1 © 2007 Prentice Hall Chapter Five Exploratory Research Design: Qualitative Research Slide 2 5-2 © 2007 Prentice Hall Chapter Outline 1)Overview 2)Primary Data:…