Documents Marketing Research Module 5 Qualitative Research

Ch apter F ive Exploratory Research Design: Qualitative Research © 2007 Prentice Hall 5-1 Ch apter O utl ine 1) 2) 3) 4) Overview Primary Data: Qualitative Versus Quantitative…

Documents 5-1 © 2007 Prentice Hall Chapter Five Exploratory Research Design: Qualitative Research.

Slide 15-1 © 2007 Prentice Hall Chapter Five Exploratory Research Design: Qualitative Research Slide 2 5-2 © 2007 Prentice Hall Chapter Outline 1)Overview 2)Primary Data:…